It is hard to say whether it is easier to run a business page on IG today or if it was easier before – conditions have changed, and whilst many new talented content creators have appeared on this platform, the pool of tools has expanded a lot as well. Earlier in time engagement of the audience could be sustained only by dint of content creator’s efforts, while today anyone can use various instruments to boost the process and ease their way towards popularity and frequent interactions with interested people. In this article we are going to review three of those: first one being filming reels, second one being post types and the last one being an opportunity to buy Instagram story poll votes for better involvement of your audience into the processes in stories.
Unlike what many people think, reels are not only good for attracting new audiences to the profile. Actually, these can also increase engagement of the already existing audience by reminding them of why they have subscribed to you in the first place – in other words, this is a nice way to never fall out of their view. If you film reels frequently and make sure that these have an interaction initiating factor in them – a call for discussion, a question, a life related situation that people would love to chat about – your audience’s engagement is going to grow sufficiently. Stories are showing the same engagement potential, but today these are a little bit out of fashion due to the quick development of reels as a “new” genre on IG.
Types Of Posts
If your audience is big enough, you should definitely try to make posts… for interactions between your followers. For example, your aim is to form a strong community that is going to support you in your blogger’s activity or is going to buy from you – it might seem illogical, but you have to make sure that these people have a channel of communication, and it should go through your blog. This way people see that there are also many other real people who are following the profile, that they have common interests with them. Therefore, they will be more likely to form a bond with your profile. It is going to be not only a place where they can consume the content, but they can also connect with like-minded people. Types of posts: meet and greet, getting to know the audience, a “dating” post for the audience.
As we have said, stories are also quite capable of increasing involvement – but if you have some difficulties with getting enough reactions and enough interactions with your stories’ content, it isn’t going to appear out of nowhere. So you have to make sure that you have a lever of influence on your audience – for example, by dint of bought poll votes. Let’s say you have organized a poll, but you are not getting enough votes, and you feel like you aren’t going to have anything to share in the result. This is when you can acquire votes and show that people have been voting and showing interest in your stories; such demonstration will reinforce more people to take part in something you do in stories later. They are going to want to “join the party” if they see that it is successful.
Today Instagram promotion and audience’s engagement are actually easier than before, especially if you know the right tools to use. We would recommend finding a golden mile here and use free and paid options all at the same time – this way you won’t have to put too much effort into the process and will still get great results.